June 23, 2022
1- You send all campaigns to each of your customers with the same subject and the content Companies often have pre-defined and manually managed segments. With a CDP, it is possible to define segments for each individual customer based on their behavior and reveal new segments dynamically. CDP allows reaching customers at a time when they are ready to engage. It helps you to optimize strategies for reaching customers at the right time with a message that’s likely to lead to conversion. Having customer understanding in place and automatically and consistently driving content in all channels at scale is one of the fundamental...