Predict Customer Behavior to Build Outstanding Relationships
Obase Analytical CRM solution helps retailers gain a deeper knowledge of their customer base. With an omnichannel approach, the solution helps businesses better predict consumer behaviors and the shifts in consumer interests. This, in turn, enables companies to maintain better customer relationships and improve profitability.
From an increased ability to manage customer churns and understanding the reasons behind those churns, the solution also enables organizations to effectively anticipate and manage risks.
Trend Detection & Prediction
Ability to Better Manage Customer Churn
Improvement in Company’s Bottom Line
Enrichment in Profitable Relationships
Highly Customized Campaigns
Improved Customer Relationships
Obase brings together retail adaptations of models such as customer segmentation, basket and RFM analysis, and segment transition scores to deliver a well-structured system for the CRM managers. With the data cleansing and deduplication functionalities, the customer information base is always kept updated and of good quality.
The behaviors of the target and control groups are measured and the success of the campaigns are evaluated with the Campaign Performance Analysis.
Migros Türk T.A.Ş.
"We disrupted the concept of the store manager's office"
"We disrupted the concept of the store manager's office and recreated an office on Ipad and the sales floor. We selected the MicroStrategy Mobile Platform for this project and counted on our long time partner OBASE for the whole process. We have been working with OBASE for 20+ years, to deliver projects with operational excellence and innovation outcome of great team work."
Kerim Tatlıcı
Director of IT and R&DL'Oreal
"Obase being existing technology partner, now L'Oreal can manage their budget faster than previously."
"L’Oreal used to rely upon excel for budget planning processes. They were not happy with their existing way of managing planning. Obase being their existing technology partner, now they can manage their budget faster than previously. The project saved time and increased operational efficiency."
Retail Budget Planning Project
Aras Kargo
"Self-service BI structure allows users to quickly generate reports while maintaining the transparency of data"
We have been using the MicroStrategy solution in our operations for more than 10 years in Obase consultancy. It was important for us to reduce the reporting requests from users. We reduced the incoming report requests by further increasing the use of self-service BI structure and training users.
Mehmet Zeki Güngör
BI ManagerAras KargoTURKCELL
"Brought us to the forefront in terms of operational perfection."
"Recently we have made a big breakthrough with MSTR and Obase. We launched our dashboards, which we is called the CEO cockpit, and the systems where we observe our real-time operation, which is called RTM (Real-time Monitoring). These have brought us to the forefront in terms of operational perfection."
İnanç Çakıroğlu
Director, ARTIFICIAL INTELLIGENCE, DATA ANALYTICS AND DATA SCIENCETURKCELL
"Obase deeply understands our needs and knows our data."
"Obase and Turkcell IT department has been working together for a long time. Obase understands our needs and knows our data in deep. We achieve our business goals with its expertise in using MicroStrategy capabilities."
Hilal Atılay
HR DirectorEWE Turkey Holding
"Enabled us to make objective business strategies on single version of truth"
"OneIT project has enabled us to increase our operational efficiency with automated data transfer and to make objective business strategies on single version of truth."
Gökhan Ekşi
Retail and Trade Applications ManagerAyaydin-Miroglio Group
"Reporting efforts decreased, and analysis and decision processes accelerated"
"As Ayaydın-Miroglio Group, we are using different separate systems at the same time. We felt the need to consolidate the data produced by these systems and to change the reporting infrastructure. Through our work with Obase, which we rely on retail and project experience, we gathered the data sources. Our reports were analyzed, and as a result, a successful consolidation was performed. In this way, while reporting efforts decreased, analysis and decision processes accelerated."
Hakan Duran
IT & E-Commerce DirectorBorusan Otomotiv
"The business alliance with OBASE helped solve all these problems"
"Borusan Otomotiv has been developing a CRM application in its own field for about 10 years. Borusan Otomotiv decided to implement a new CRM application. In moving to the new CRM infrastructure, it aimed to solve the quality problems that occurred in the database for 10 years, to improve the quality of customer dedication and data. Borusan Otomotiv preferred the IBM Information Server product family and the business alliance with OBASE to solve all these problems."
Data Management Project
MicroStrategy
"Obase has an ability to deliver complex solutions and a strong team"
"Obase, one of MicroStrategy's business partners with experience, ability to deliver complex solutions and a strong team, played a crucial role in our success in Turkey. Maintaining, strengthening and expanding our loyal customer profile over the years will be our first priority."
Darrly Owen
Vice President & GM, MEAMigros Türk T.A.Ş.
"We disrupted the concept of the store manager's office"
"We disrupted the concept of the store manager's office and recreated an office on Ipad and the sales floor. We selected the MicroStrategy Mobile Platform for this project and counted on our long time partner OBASE for the whole process. We have been working with OBASE for 20+ years, to deliver projects with operational excellence and innovation outcome of great team work."
Kerim Tatlıcı
Director of IT and R&DFor solutions specific to your industry
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