Customer Data Platform

Know Your Customers

BROCHURE

Why Do You Need a Customer Data Platform?

Unified Customer View

from online and offline sources such as website, mobile apps, call center, stores, etc.

Segmented Customers

based on behavior and demographic information to run omnichannel campaigns

Hyper Personaization

to improve marketing effectiveness. Test and choose the right content to attract the right prospects

Predict the Future

by scoring each customer. Focus on the highest-priority leads by leveraging interaction insight data

Increase Efficiency

in both operations and campaign budgets

Create a Constant, Unified Customer Database

Obase Customer Data Platform (CDP) allows you to create a constant, unified customer database that is easily accessible by other systems. Obase CDP helps you turn your customer data silos into actionable profiles.

Pre-made workflows & KPIs

Lead Scoring Models and Sales Readiness Grades

Business Unit-Level Marketing

Automated Processes

Integration to Business Tools

Data Privacy

Obase CDP provides you ready-to-use customer KPIs. Creates customer demography information based on customer and retail channels such as:

Revenue, Profit, Frequency, Customer age
E-commerce member, last login, page view
Customer shopping, payment, return behaviors
Customer favorite stores/channel / city/payment type / campaign / visit period/visit time interval
Reaction frequency and re-visit rates by customer communication channel.
Cheque, Coupon, Discount, Campaign, Bonus reactions
Product owners and frequency
Discount rate sensitivity
Customer achievement (Which period, campaign, store, product, brand)

Increased operational efficiency
Segmented customer data to run omnichannel campaigns
Increased focus on the highest-priority leads
Strengthened marketing team

ALL OUR CLIENTS

Migros Türk T.A.Ş.

"We disrupted the concept of the store manager's office"

"We disrupted the concept of the store manager's office and recreated an office on Ipad and the sales floor. We selected the MicroStrategy Mobile Platform for this project and counted on our long time partner OBASE for the whole process. We have been working with OBASE for 20+ years, to deliver projects with operational excellence and innovation outcome of great team work."

Kerim Tatlıcı

Director of IT and R&D

L'Oreal

"Obase being existing technology partner, now L'Oreal can manage their budget faster than previously."

"L’Oreal used to rely upon excel for budget planning processes. They were not happy with their existing way of managing planning. Obase being their existing technology partner, now they can manage their budget faster than previously. The project saved time and increased operational efficiency."

Retail Budget Planning Project

Aras Kargo

"Self-service BI structure allows users to quickly generate reports while maintaining the transparency of data"

We have been using the MicroStrategy solution in our operations for more than 10 years in Obase consultancy. It was important for us to reduce the reporting requests from users. We reduced the incoming report requests by further increasing the use of self-service BI structure and training users.

Mehmet Zeki Güngör

BI ManagerAras Kargo

TURKCELL

"Brought us to the forefront in terms of operational perfection."

"Recently we have made a big breakthrough with MSTR and Obase. We launched our dashboards, which we is called the CEO cockpit, and the systems where we observe our real-time operation, which is called RTM (Real-time Monitoring). These have brought us to the forefront in terms of operational perfection."

İnanç Çakıroğlu

Director, ARTIFICIAL INTELLIGENCE, DATA ANALYTICS AND DATA SCIENCE

TURKCELL

"Obase deeply understands our needs and knows our data."

"Obase and Turkcell IT department has been working together for a long time. Obase understands our needs and knows our data in deep. We achieve our business goals with its expertise in using MicroStrategy capabilities."

Hilal Atılay

HR Director

EWE Turkey Holding

"Enabled us to make objective business strategies on single version of truth"

"OneIT project has enabled us to increase our operational efficiency with automated data transfer and to make objective business strategies on single version of truth."

Gökhan Ekşi

Retail and Trade Applications Manager

Ayaydin-Miroglio Group

"Reporting efforts decreased, and analysis and decision processes accelerated"

"As Ayaydın-Miroglio Group, we are using different separate systems at the same time. We felt the need to consolidate the data produced by these systems and to change the reporting infrastructure. Through our work with Obase, which we rely on retail and project experience, we gathered the data sources. Our reports were analyzed, and as a result, a successful consolidation was performed. In this way, while reporting efforts decreased, analysis and decision processes accelerated."

Hakan Duran

IT & E-Commerce Director

Borusan Otomotiv

"The business alliance with OBASE helped solve all these problems"

"Borusan Otomotiv has been developing a CRM application in its own field for about 10 years. Borusan Otomotiv decided to implement a new CRM application. In moving to the new CRM infrastructure, it aimed to solve the quality problems that occurred in the database for 10 years, to improve the quality of customer dedication and data. Borusan Otomotiv preferred the IBM Information Server product family and the business alliance with OBASE to solve all these problems."

Data Management Project

MicroStrategy

"Obase has an ability to deliver complex solutions and a strong team"

"Obase, one of MicroStrategy's business partners with experience, ability to deliver complex solutions and a strong team, played a crucial role in our success in Turkey. Maintaining, strengthening and expanding our loyal customer profile over the years will be our first priority."

Darrly Owen

Vice President & GM, MEA

Migros Türk T.A.Ş.

"We disrupted the concept of the store manager's office"

Kerim Tatlıcı

Director of IT and R&D

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