Digital Identity Wallet | BEN

Digital Identity Wallet | BEN

A Direct-to-Consumer Data & Engagement Platform

BEN is a next-generation customer engagement platform that enables individuals to securely collect, manage, and share their personal data while giving businesses access to trusted, permission-based customer insights.

As third-party cookies disappear and privacy regulations become stricter, organizations need new ways to understand and engage with their customers. BEN creates a transparent, value-driven relationship where individuals remain in control of their data and choose what to share in exchange for personalized experiences, rewards, and relevant offers.

Built around the concept of an Identity Wallet, BEN helps organizations access verified, up-to-date customer information with explicit user consent. Businesses can discover new audiences, enrich customer profiles, improve marketing effectiveness, and communicate with the right people—all without compromising data privacy.

Key Capabilities

Identity Wallet

Enable individuals to securely manage and share their personal information while maintaining full control over their data.

Permission-Based Data Sharing

Access verified customer information only with explicit user consent, ensuring transparency and compliance with privacy regulations.

Real-Time Audience Discovery

Identify and engage qualified audiences based on real customer attributes, behaviors, interests, and life events.

Customer Data Enrichment

Continuously enrich customer profiles with accurate, up-to-date information to improve personalization and marketing performance.

AI-Powered Audience Intelligence

Create highly targeted customer segments using AI-driven insights, helping marketing teams improve campaign relevance and conversion rates.

Rewards & Value Exchange

Encourage customers to voluntarily share their data by offering personalized benefits, campaigns, and exclusive experiences.

Migros Türk T.A.Ş.

"We disrupted the concept of the store manager's office"

"We disrupted the concept of the store manager's office and recreated an office on Ipad and the sales floor. We selected the MicroStrategy Mobile Platform for this project and counted on our long time partner OBASE for the whole process. We have been working with OBASE for 20+ years, to deliver projects with operational excellence and innovation outcome of great team work."

MİGROS

Kerim Tatlıcı

Director of IT and R&D

L'Oreal

"Obase being existing technology partner, now L'Oreal can manage their budget faster than previously."

"L’Oreal used to rely upon excel for budget planning processes. They were not happy with their existing way of managing planning. Obase being their existing technology partner, now they can manage their budget faster than previously. The project saved time and increased operational efficiency."

L'Oreal

Retail Budget Planning Project

Aras Kargo

"Self-service BI structure allows users to quickly generate reports while maintaining the transparency of data"

We have been using the MicroStrategy solution in our operations for more than 10 years in Obase consultancy. It was important for us to reduce the reporting requests from users. We reduced the incoming report requests by further increasing the use of self-service BI structure and training users.

Aras Kargo

Mehmet Zeki Güngör

BI ManagerAras Kargo

TURKCELL

"Brought us to the forefront in terms of operational perfection."

"Recently we have made a big breakthrough with MSTR and Obase. We launched our dashboards, which we is called the CEO cockpit, and the systems where we observe our real-time operation, which is called RTM (Real-time Monitoring). These have brought us to the forefront in terms of operational perfection."

TURKCELL

İnanç Çakıroğlu

Director, ARTIFICIAL INTELLIGENCE, DATA ANALYTICS AND DATA SCIENCE

TURKCELL

"Obase deeply understands our needs and knows our data."

"Obase and Turkcell IT department has been working together for a long time. Obase understands our needs and knows our data in deep. We achieve our business goals with its expertise in using MicroStrategy capabilities."

TURKCELL

Hilal Atılay

HR Director

EWE Turkey Holding

"Enabled us to make objective business strategies on single version of truth"

"OneIT project has enabled us to increase our operational efficiency with automated data transfer and to make objective business strategies on single version of truth."

EWE Türkiye Holding

Gökhan Ekşi

Retail and Trade Applications Manager

Ayaydin-Miroglio Group

"Reporting efforts decreased, and analysis and decision processes accelerated"

"As Ayaydın-Miroglio Group, we are using different separate systems at the same time. We felt the need to consolidate the data produced by these systems and to change the reporting infrastructure. Through our work with Obase, which we rely on retail and project experience, we gathered the data sources. Our reports were analyzed, and as a result, a successful consolidation was performed. In this way, while reporting efforts decreased, analysis and decision processes accelerated."

Ayaydın Group

Hakan Duran

IT & E-Commerce Director

Borusan Otomotiv

"The business alliance with OBASE helped solve all these problems"

"Borusan Otomotiv has been developing a CRM application in its own field for about 10 years. Borusan Otomotiv decided to implement a new CRM application. In moving to the new CRM infrastructure, it aimed to solve the quality problems that occurred in the database for 10 years, to improve the quality of customer dedication and data. Borusan Otomotiv preferred the IBM Information Server product family and the business alliance with OBASE to solve all these problems."

Borusan Otomotiv

Data Management Project

MicroStrategy

"Obase has an ability to deliver complex solutions and a strong team"

"Obase, one of MicroStrategy's business partners with experience, ability to deliver complex solutions and a strong team, played a crucial role in our success in Turkey. Maintaining, strengthening and expanding our loyal customer profile over the years will be our first priority."

MicroStrategy

Darrly Owen

Vice President & GM, MEA

Migros Türk T.A.Ş.

"We disrupted the concept of the store manager's office"

"We disrupted the concept of the store manager's office and recreated an office on Ipad and the sales floor. We selected the MicroStrategy Mobile Platform for this project and counted on our long time partner OBASE for the whole process. We have been working with OBASE for 20+ years, to deliver projects with operational excellence and innovation outcome of great team work."

Migros

Kerim Tatlıcı

Director of IT and R&D
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