Improve the Bottom Line With Data-Driven Markdown Solution
Obase Markdown Optimization solution helps retailers maximize profitability by analysing demand-influencing variables like consumer behavior, pricing, market trends, purchase history etc.
It not only helps retailers provide optimal discounts to their customers by analyzing how they respond to an offer, but also helps them know exactly when to start giving discounts, when to reduce the price and when to communicate the change.
Retailers are often faced with challenges in optimizing their pricing for different seasons. From opening price and offers for peak seasons to discounts in the off-peak seasons for stock clearance – all retailers face difficulties in determining what the best markdown is.
Obase solution helps retailer gain insights into what the price reduction should be, when’s the right time to markdown, and whether there’ll be enough profits.
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