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In the markets where digitalization is growing, 30% of the store customers also shop online. This fact makes the online availability, its effects and possible solutions important to consider. “Online Availability: A Worldwide Study of Extent, Shopper Reactions, and Implications for Non-Food Online Retail Categories” report indicates that the rate of not online available stock situations doubles out of stock rates in physical stores. The research is the most recent and comprehensive research on Retail online availability and was carried...