1- You send all campaigns to each of your customers with the same subject and the content Companies often have pre-defined and manually managed segments. With a CDP, it is possible to define segments for each individual customer based on their behavior and reveal new segments dynamically. CDP allows reaching customers at a time when they are ready to engage. It helps you to optimize strategies for reaching customers at the right time with a message that’s likely to lead to conversion. Having customer understanding in place and automatically and consistently driving content in all channels at scale is one of the fundamental...
June 23, 2022