Migros partnered with Obase, a long-term technology partner, to develop a comprehensive retail analytics ecosystem - starting with a strategic vision and executed through innovative tools and digital platforms.
MIGROS INTELLIGENCE OFFICE | MiO Project
As one of Turkey’s leading retailers, Migros set out to unlock the full potential of its data — not just for reporting, but for transforming decision-making across the organization. With a commitment to shaping the future of retail through insights from the past, Migros needed a robust and scalable analytics infrastructure that could evolve with its strategy.
Solution
Migros partnered with Obase, a long-term technology partner, to develop a comprehensive retail analytics ecosystem - starting with a strategic vision and executed through innovative tools and digital platforms:
Strategy Platform
The journey began with the implementation of Strategy Tool, enabling high-level strategic planning and data-driven foresight.
Migros Intelligent Office (MIO)
Over 15 years ago, Migros and Obase launched the Migros Intelligent Office, a pivotal application that changed how data was consumed and acted upon in the field.
- iPads for Store Managers: Equipped with tablets, store managers gained real-time access to operational insights, enabling them to leave their desks and focus more on the customer experience.
- Company-wide Accessibility: The MIO platform now connects every department and unit, ensuring seamless access to relevant KPIs and operational metrics.
Supplier Collaboration
Migros further advanced transparency by sharing data with its suppliers, fostering a collaborative data ecosystem and aligning supply chain operations through shared visibility.
The Next Frontier: AI-Driven Retail
Building on its strong data foundation, Migros is now integrating AI-powered capabilities to forecast availability and simulate sales outcomes using past data.
- AI Bot Pilots: Migros recently piloted an AI bot trained on historical sales data to predict how certain variables may impact future sales performance.
- Goal: To bring real-time, predictive intelligence into decision-making and accelerate analytical maturity across the enterprise.
Business Impact
- Real-time decision-making in stores
- Data democratization across all departments
- Enhanced supplier collaboration
- Early adoption of AI for next-gen retail planning
What’s Next?
Migros continues to explore next-gen AI capabilities with Obase to lead innovation in the retail industry. With a future-facing mindset and a deep partnership, Migros aims to redefine what it means to be a data-driven retailer.
Işıl Öztürk - Corporate Business Intelligence & Data Analytics Applications Group Technical Manager— Migros
"Our goal was to make our data transparent and ensure that all our business units could access it easily. With Obase, we've built tools that not only deliver insight but empower action."