Retail Specific AI Solution: AIR
Turkey's leading software and IT solutions provider, OBASE, continues to deliver advanced technologies that enable companies in the retail sector to make data-driven and intelligent decisions. OBASE’s new solution, AIR “AI for Retail,” harnesses the power of artificial intelligence to enhance business efficiency and facilitate accurate decision-making. With natural language interactions, AIR provides fast, accurate, and data-driven insights across all areas, from daily operations to strategic decisions, strengthening businesses' competitive edge. This allows companies to detect anomalies quickly, improve decision-making skills, and achieve excellence in production and service, creating a significant impact in the industry.
Focusing primarily on retail solutions, as well as analytics and sectoral solutions, OBASE—Turkey's leader in software and IT solutions—accelerates the digital transformation of the sector with its AI-powered solution, AIR-AI for Retail. OBASE Co-Founder Banu Dal stated that AIR-AI for Retail will fill a major gap in the industry by enabling retailers to easily manage even the most complex business processes. Dal said, “AIR provides fast and accurate insights in all areas, from daily operations to strategic decisions, maximizing competitive advantage in the retail sector.”
Speed and Efficiency in Operational Processes
One of the most significant outputs of OBASE’s 30 years of work in the retail sector, AIR-AI for Retail, is a specially designed AI assistant to speed up operational processes and increase efficiency for retailers. AIR, usable by all departments from sales to product management, stock planning to finance, supports making decisions that align with the fast pace of retail. AIR enables users to execute tasks with simple natural language commands, reducing manual workload in daily operations and automating workflows. It allows for fast and accurate decision-making in critical operational areas like stock management, inventory optimization, and supply chain processes, making business processes more effective.
Advanced Analytics and Forecasting Capabilities for Strategic Decisions
AIR-AI for Retail not only plays a crucial role in operational processes but also in strategic decision-making. With advanced data analytics and forecasting capabilities, it offers retailers future scenarios and insights, enabling them to take the right actions at the right time. This allows sales managers to conduct strategic analyses on questions like, "Which store generates the highest revenue?", "What factors most affect revenue growth?", and "What is the revenue forecast for the next six months?" Marketing teams can create future scenarios to improve campaign performance and offer new campaign recommendations based on past data to achieve revenue targets and increase profitability. Store managers receive critical insights on stock management, product placement, shelf availability, and campaigns based on factors such as location, weather conditions, and customer behavior. The system helps identify out-of-stock or negatively stocked items, providing forecasts on how much will sell in which stores based on past data, optimizing order and stock management.
Perfection in Customer Experience
AIR-AI for Retail also aims to enhance the customer experience by analyzing customer behavior. The AI solution offers real-time analysis of customer demands and trends, allowing retailers to provide personalized campaigns and recommendations. This increases customer satisfaction and enables more effective management of loyalty programs, strengthening customer relationships. Improvements in store operations achieved through AIR positively impact customer satisfaction, helping retailers build a loyal customer base that drives revenue growth.
A Key Element in Digital Transformation for the Future
Banu Dal emphasized the growing need for AI to be effectively used at every stage of retail, stating, “AIR-AI for Retail not only meets today’s needs but also offers innovative solutions by considering the challenges retailers will face in the future. AIR will be one of the strongest supporters of digital transformation and efficiency in retail.”
OBASE’s 30 Years of Contribution to the Retail Sector
With nearly 30 years of experience, OBASE provides end-to-end solutions in Supply Chain Management, CRM, E-Commerce, and Retail Solutions, helping businesses increase operational efficiency and customer satisfaction. With a strong R&D infrastructure and industry expertise, OBASE’s innovative solutions enable retailers to transform their business processes into faster, more efficient, and competitive structures.
OBASE Set to Revolutionize Retail with Two New Solutions
AIR-AI for Retail optimizes business processes from daily operations to strategic decisions, while OBASE’s other new solution, Platform OBASE, integrates information and optimizes processes by bringing together all stakeholders in supply chain processes on a single digital platform. Together, these two solutions provide end-to-end digital transformation support for businesses seeking sustainable success at affordable prices in the retail sector, serving as a strong guide in the sector’s digital transformation journey.