Price Management

A Rule Based Pricing Solution For Optimal Price levels
Home > Retail Solutions > Price Management

Outlast the competitive and ever-changing agile pricing environment

Obase’s Price Management is a rule-based pricing solution designed to help retailers improve their price management KPIs that is vital to their performance and growth. The channel, zone, and point-based price history data are integrated from all available source systems, to calculate and simulate the optimal price levels for your business. It helps you improve revenue by scheduling markdowns across stores and SKUs, ultimately allowing the maximization of the full-price sales, leaving minimum stock on hand at the end of the season.

Key Benefits

Optimal price levels

ERP systems integration

Improved Pricing KPIs

More informed decision-making

Avoid costly mistakes

Explore new opportunities

Business Outcomes

Minimize the end-of-season inventory and maximize the in-season revenue employing mathematical models.

Define rounding rules to manage payable price and odd-even prices.

Compare different scenarios with what-if analysis.

Get a relief by ruling out the complexity of the clearance process.

Pricing is one of the most powerful levers for improving profitability. Research shows that price management initiatives can increase a company’s margins by 2 to 7 percent in 12 months—yielding an ROI between 200 and 350 percent.** With Obase Price Management solution, retailers won’t have to revert to gut instincts or other traditional guidelines for decision making. Be ahead of the curve and avoid missed opportunities, falling margins, and exposure to superfluous risks. Increase margin gains by appointing the right price to the right product-location combination, assessing your position against competitors and taking actions.

**(Source: Getting pricing right. The value of a multifaceted approach.)

Don’t just take our word for it..

Self-service BI structure allows users to quickly generate reports while maintaining the transparency of data

We have been using the MicroStrategy solution in our operations for more than 10 years in Obase consultancy. It was important for us to reduce the reporting requests from users. We reduced the incoming report requests by further increasing the use of self-service BI structure and training users.

Mehmet Zeki Güngör │BI Manager Aras Kargo

Reporting infrastructures allows users quickly create their own reports and dashboards.

This makes our highly dynamic operation more traceable. Obase is our solution-oriented and fast service approached supplier. In addition to this, it is very valuable for us that Obase’s priority is always the customer satisfaction.

Mehmet Zeki Güngör │BI Manager Aras Kargo

Obase being existing technology partner, now L'Oreal can manage their budget faster than previously.

L’Oreal used to rely upon excel for budget planning processes. They were not happy with their existing way of managing planning. Obase being their existing technology partner, now they can manage their budget faster than previously. The project saved time and increased operational efficiency.

Retail Budget Planning Project L'Oreal

Obase solutions allow us visualization of transaction services and mobile applications in one place.

Turkish Airlines Empowers BI with MicroStrategy Enterprise platform and Obase expertise. Obase solutions allow us visualization of transaction services and mobile applications in one place. With MicroStrategy capabilities, it provides us unified development environment for desktop and mobile.

İbrahim Oral Emül, Big Data and BI Manager Turkish Airlines

Brought us to the forefront in terms of operational perfection.

Recently we have made a big breakthrough with MSTR and Obase. We launched our dashboards, which we is called the CEO cockpit, and the systems where we observe our real-time operation, which is called RTM (Real-time Monitoring). These have brought us to the forefront in terms of operational perfection.

İnanç Çakıroğlu, Director, ARTIFICIAL INTELLIGENCE, DATA ANALYTICS AND DATA SCIENCE TURKCELL

Obase deeply understands our needs and knows our data.

Obase and Turkcell IT department has been working together for a long time. Obase understands our needs and knows our data in deep. We achieve our business goals with its expertise in using MicroStrategy capabilities.

Hilal Atılay, HR Director TURKCELL

Enabled us to make objective business strategies on single version of truth

OneIT project has enabled us to increase our operational efficiency with automated data transfer and to make objective business strategies on single version of truth.

Gökhan Ekşi │ Retail and Trade Applications Manager EWE Turkey Holding

Reporting efforts decreased, and analysis and decision processes accelerated

As Ayaydın-Miroglio Group, we are using different separate systems at the same time. We felt the need to consolidate the data produced by these systems and to change the reporting infrastructure. Through our work with Obase, which we rely on retail and project experience, we gathered the data sources. Our reports were analyzed, and as a result, a successful consolidation was performed. In this way, while reporting efforts decreased, analysis and decision processes accelerated.

Hakan Duran │ IT & E-Commerce Director Ayaydin-Miroglio Group

The business alliance with OBASE helped solve all these problems

Borusan Otomotiv has been developing a CRM application in its own field for about 10 years. Borusan Otomotiv decided to implement a new CRM application. In moving to the new CRM infrastructure, it aimed to solve the quality problems that occurred in the database for 10 years, to improve the quality of customer dedication and data. Borusan Otomotiv preferred the IBM Information Server product family and the business alliance with OBASE to solve all these problems.

Data Management Project Borusan Otomotiv

We can now process instant cache data much faster and get operational decisions faster

With 20 years of MicroStrategy business intelligence and analytics, the Boyner group keeps its main place in the companies. Nowadays, it is not possible to operate and compete efficiently without having to do our work based on money. With MicroStrategy's ability to work with non-structural fluid data, we can now process instant cache data much faster and get operational decisions faster.

Sedat Yıldırım │ Omnichannel Retail & Tech Director Boyner Group

Obase has an ability to deliver complex solutions and a strong team

Obase, one of MicroStrategy's business partners with experience, ability to deliver complex solutions and a strong team, played a crucial role in our success in Turkey. Maintaining, strengthening and expanding our loyal customer profile over the years will be our first priority.

Darrly Owen │ Vice President & GM, MEA MicroStrategy

We are accomplishing critical projects and improving operational efficiency

Thanks to the business optimization and mobile projects we have deployed with OBASE, we are successfully developing and accomplish critical projects, improving our operational efficiency. We do not regard OBASE only as a software and consultancy company, but a exceptional business partner who follows the trends in retail and guide us.

Ergin Ersin │ IT and Logistics Director Eroğlu Group (Colin's, Mexx, Loft)

We increased our stock availability and revenue, and reduced write-offs

By deploying Obase Replenishment in our supply chain, we increased our stock availability and revenue, reduced write-offs, increased freshness of the relevant categories. Şok & Obase teams accomplished agile and high impact projects since 2012. On this foundation we built a competent stock optimizing solution in only 45 days. A remarkable project; both in terms of time to market and the impact on the bottomline.

Oktay Okatan │ Supply Chain/Logistics Consultant Şok Marketler A.Ş.

We disrupted the concept of the store manager's office

We disrupted the concept of the store manager's office and recreated an office on Ipad and the sales floor. We selected the MicroStrategy Mobile Platform for this project and counted on our long time partner OBASE for the whole process. We have been working with OBASE for 20+ years, to deliver projects with operational excellence and innovation outcome of great team work.

Kerim Tatlıcı │ Director of IT and R & D Migros Türk T.A.Ş.