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Ecommerce BI

Understand customer shopping behavior and predict patterns
Home > Retail Solutions > Ecommerce BI

Turn your data into growth and empower your ecommerce with insights driven decisions

  Understanding customer’s shopping behavior helps predict patterns that will, in turn, help e-commerce retailers make better business strategies. Obase eCommerce BI Analytics solution is developed on streaming data with Predictive analytics capabilities that helps gain valuable insights into customer shopping behavior. The solution employs big data principles and tools, marrying with Microstrategy.

Key Benefits

Enhanced Shopping Pattern Analysis

Increase campaigns ROI & conversion

Determine optimal product pricing

Reduction in cart abandonment

Better product recommendations

Anomaly & Fraud Detection

Business Outcomes

Real Time Monitoring & Prediction on Big Data

Management Dashboards and Unified view of customer

E-commerce for Omnichannel

 Obase eCommerce BI solution helps you redirect resources from your areas of waste to your areas of opportunity through improved conversion rates, personalized customer experience, improved engagement and more.

Developed on streaming data with predictive analytics capabilities, employing big data principles and tools, Obase eCommerce BI helps Ecommerce businesses generate more leads and boost the marketing strategies utilizing the benefits gained by predictive analytics capabilities

Don’t just take our word for it..

Obase being existing technology partner, now L'Oreal can manage their budget faster than previously.

L’Oreal used to rely upon excel for budget planning processes. They were not happy with their existing way of managing planning. Obase being their existing technology partner, now they can manage their budget faster than previously. The project saved time and increased operational efficiency.

Retail Budget Planning Project L'Oreal

Reporting efforts decreased, and analysis and decision processes accelerated

As Ayaydın-Miroglio Group, we are using different separate systems at the same time. We felt the need to consolidate the data produced by these systems and to change the reporting infrastructure. Through our work with Obase, which we rely on retail and project experience, we gathered the data sources. Our reports were analyzed, and as a result, a successful consolidation was performed. In this way, while reporting efforts decreased, analysis and decision processes accelerated.

Hakan Duran │ IT & E-Commerce Director Ayaydin-Miroglio Group

We can now process instant cache data much faster and get operational decisions faster

With 20 years of MicroStrategy business intelligence and analytics, the Boyner group keeps its main place in the companies. Nowadays, it is not possible to operate and compete efficiently without having to do our work based on money. With MicroStrategy's ability to work with non-structural fluid data, we can now process instant cache data much faster and get operational decisions faster.

Sedat Yıldırım │ Omnichannel Retail & Tech Director Boyner Group

We are accomplishing critical projects and improving operational efficiency

Thanks to the business optimization and mobile projects we have deployed with OBASE, we are successfully developing and accomplish critical projects, improving our operational efficiency. We do not regard OBASE only as a software and consultancy company, but a exceptional business partner who follows the trends in retail and guide us.

Ergin Ersin │ IT and Logistics Director Eroğlu Group (Colin's, Mexx, Loft)

We increased our stock availability and revenue, and reduced write-offs

By deploying Obase Replenishment in our supply chain, we increased our stock availability and revenue, reduced write-offs, increased freshness of the relevant categories. Şok & Obase teams accomplished agile and high impact projects since 2012. On this foundation we built a competent stock optimizing solution in only 45 days. A remarkable project; both in terms of time to market and the impact on the bottomline.

Oktay Okatan │ Supply Chain/Logistics Consultant Şok Marketler A.Ş.

We disrupted the concept of the store manager's office

We disrupted the concept of the store manager's office and recreated an office on Ipad and the sales floor. We selected the MicroStrategy Mobile Platform for this project and counted on our long time partner OBASE for the whole process. We have been working with OBASE for 20+ years, to deliver projects with operational excellence and innovation outcome of great team work.

Kerim Tatlıcı │ Director of IT and R & D Migros Türk T.A.Ş.