Detailer Analytical CRM
Predict Customer Behavior to Build Outstanding RelationshipsObase Analytical CRM solution helps retailers gain a deeper knowledge of their customer base. With an omnichannel approach, the solution helps businesses better predict consumer behaviors and the shifts in consumer interests. This, in turn, enables companies to maintain better customer relationships and improve profitability.
From an increased ability to manage customer churns and understanding the reasons behind those churns, the solution also enables organizations to effectively anticipate and manage risks.
Key Benefits
Business Outcomes
Obase brings together retail adaptations of models such as customer segmentation, basket and RFM analysis, and segment transition scores to deliver a well-structured system for the CRM managers. With the data cleansing and deduplication functionalities, the customer information base is always kept updated and of good quality. The behaviors of the target and control groups are measured and the success of the campaigns are evaluated with the Campaign Performance Analysis.
Don’t just take our word for it..
Our project has completed and provided a strong competitive advantage.
With our project began in 2019, we moved our S&OP, demand planning and warehouse units to the next level with the live broadcast of our project at the beginning of 2020, and we gained an achiviement beyond the project KPIs. The two most important added values of the project are; Firstly, it helped us to get prepared for the pandemic and provided many optimization opportunities as if we had foreseen it. Secondly, has given us a competitive advantage, a leverage effect in faster inclusion of new logistics customers in our portfolio. Thank you very much to whole project team and OBASE.
We switched from web reporting applications to mobile, from there to Hypercard and Zeroclick. Today, with 4000+ users in total, we can access instant data quickly and easily.
As Migros, there were 32 web users when we started this journey with Obase in 1998 by using MicroStrategy as a web reporting application, and in 2010, we transferred its mobile feature as MY OFFICE -current name is MiO to all our stores and with our Memobil application to mobile reporting structure used for all our customers. Currently, we have a total of 4000+ BI users with our mobile and web platform and 1000+ mails sent daily via Microstrategy. With the support of the Obase team, we manage our business intelligence processes with 9 million mobile reports annually. At the point we have reached today, we started to use Zeroclick and Hypercard applications, one of the new technologies of MicroStrategy. These innovative technologies that provide great convenience for users to access data; Even using search features without connecting to the application; It enables them to see the information coming from consolidated, different source data easily, clearly and quickly.
Fast and smart solution that can make future projections from past data with powerful algorithms.
We reached Obase's Replenishment solution from Microsoft App Source platform. We chose it because we saw it was a mature, advanced solution. Replenishment is important to us in order to maintain stock accuracy, reduce loss of sales and sell-outs, and increase our turnover share. With Obase’s expert services and experienced project team; we used a mature product that produces results, as well as the rapid feedback and guiding approaches which has a great importance for us.
What we needed was a solution focused on retail industry ERP.
Our aim was to have an ERP system used by international and national cosmetics companies and that could meet all our needs as a whole. Our investigations showed that Obase Retailer ERP can provide us with these capabilities.
Self-service BI structure allows users to quickly generate reports while maintaining the transparency of data
We have been using the MicroStrategy solution in our operations for more than 10 years in Obase consultancy. It was important for us to reduce the reporting requests from users. We reduced the incoming report requests by further increasing the use of self-service BI structure and training users.
Reporting infrastructures allows users quickly create their own reports and dashboards.
This makes our highly dynamic operation more traceable. Obase is our solution-oriented and fast service approached supplier. In addition to this, it is very valuable for us that Obase’s priority is always the customer satisfaction.
Obase being existing technology partner, now L'Oreal can manage their budget faster than previously.
L’Oreal used to rely upon excel for budget planning processes. They were not happy with their existing way of managing planning. Obase being their existing technology partner, now they can manage their budget faster than previously. The project saved time and increased operational efficiency.
Obase solutions allow us visualization of transaction services and mobile applications in one place.
Turkish Airlines Empowers BI with MicroStrategy Enterprise platform and Obase expertise. Obase solutions allow us visualization of transaction services and mobile applications in one place. With MicroStrategy capabilities, it provides us unified development environment for desktop and mobile.
Brought us to the forefront in terms of operational perfection.
Recently we have made a big breakthrough with MSTR and Obase. We launched our dashboards, which we is called the CEO cockpit, and the systems where we observe our real-time operation, which is called RTM (Real-time Monitoring). These have brought us to the forefront in terms of operational perfection.
Obase deeply understands our needs and knows our data.
Obase and Turkcell IT department has been working together for a long time. Obase understands our needs and knows our data in deep. We achieve our business goals with its expertise in using MicroStrategy capabilities.
Enabled us to make objective business strategies on single version of truth
OneIT project has enabled us to increase our operational efficiency with automated data transfer and to make objective business strategies on single version of truth.
Reporting efforts decreased, and analysis and decision processes accelerated
As Ayaydın-Miroglio Group, we are using different separate systems at the same time. We felt the need to consolidate the data produced by these systems and to change the reporting infrastructure. Through our work with Obase, which we rely on retail and project experience, we gathered the data sources. Our reports were analyzed, and as a result, a successful consolidation was performed. In this way, while reporting efforts decreased, analysis and decision processes accelerated.
The business alliance with OBASE helped solve all these problems
Borusan Otomotiv has been developing a CRM application in its own field for about 10 years. Borusan Otomotiv decided to implement a new CRM application. In moving to the new CRM infrastructure, it aimed to solve the quality problems that occurred in the database for 10 years, to improve the quality of customer dedication and data. Borusan Otomotiv preferred the IBM Information Server product family and the business alliance with OBASE to solve all these problems.
We can now process instant cache data much faster and get operational decisions faster
With 20 years of MicroStrategy business intelligence and analytics, the Boyner group keeps its main place in the companies. Nowadays, it is not possible to operate and compete efficiently without having to do our work based on money. With MicroStrategy's ability to work with non-structural fluid data, we can now process instant cache data much faster and get operational decisions faster.
Obase has an ability to deliver complex solutions and a strong team
Obase, one of MicroStrategy's business partners with experience, ability to deliver complex solutions and a strong team, played a crucial role in our success in Turkey. Maintaining, strengthening and expanding our loyal customer profile over the years will be our first priority.
We are accomplishing critical projects and improving operational efficiency
Thanks to the business optimization and mobile projects we have deployed with OBASE, we are successfully developing and accomplish critical projects, improving our operational efficiency. We do not regard OBASE only as a software and consultancy company, but a exceptional business partner who follows the trends in retail and guide us.
We increased our stock availability and revenue, and reduced write-offs
By deploying Obase Replenishment in our supply chain, we increased our stock availability and revenue, reduced write-offs, increased freshness of the relevant categories. Şok & Obase teams accomplished agile and high impact projects since 2012. On this foundation we built a competent stock optimizing solution in only 45 days. A remarkable project; both in terms of time to market and the impact on the bottomline.
We disrupted the concept of the store manager's office
We disrupted the concept of the store manager's office and recreated an office on Ipad and the sales floor. We selected the MicroStrategy Mobile Platform for this project and counted on our long time partner OBASE for the whole process. We have been working with OBASE for 20+ years, to deliver projects with operational excellence and innovation outcome of great team work.
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