Analytical CRM

Predict Customer Behavior to Build Outstanding Relationships
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Be empowered to maintain and enrich profitable relationships

Obase Analytical CRM solution helps retailers gain a deeper knowledge of their customer base. With an omnichannel approach, the solution helps businesses better predict consumer behaviors and the shifts in consumer interests. This, in turn, enables companies to maintain better customer relationships and improve profitability.
From an increased ability to manage customer churns and understanding the reasons behind those churns, the solution also enables organizations to effectively anticipate and manage risks.

Key Benefits

Improved customer relationships

Trend Detection and Prediction

Enrichment in profitable relationships

Improvement in company’s bottom line

Highly Customized Campaigns

Ability to better manage customer churn

Business Outcomes

24% Increase ROI of Campaigns

30% savings on campaign budget

Track & Improve your marketing performance

Increase Revenue and Customer Retention

Obase brings together retail adaptations of models such as customer segmentation, basket and RFM analysis, and segment transition scores to deliver a well-structured system for the CRM managers. With the data cleansing and deduplication functionalities, the customer information base is always kept updated and of good quality. The behaviors of the target and control groups are measured and the success of the campaigns are evaluated with the Campaign Performance Analysis. 

Don’t just take our word for it..

Obase being existing technology partner, now L'Oreal can manage their budget faster than previously.

L’Oreal used to rely upon excel for budget planning processes. They were not happy with their existing way of managing planning. Obase being their existing technology partner, now they can manage their budget faster than previously. The project saved time and increased operational efficiency.

Retail Budget Planning Project L'Oreal

Obase solutions allow us visualization of transaction services and mobile applications in one place.

Turkish Airlines Empowers BI with MicroStrategy Enterprise platform and Obase expertise. Obase solutions allow us visualization of transaction services and mobile applications in one place. With MicroStrategy capabilities, it provides us unified development environment for desktop and mobile.

İbrahim Oral Emül, Big Data and BI Manager Turkish Airlines

Brought us to the forefront in terms of operational perfection.

Recently we have made a big breakthrough with MSTR and Obase. We launched our dashboards, which we is called the CEO cockpit, and the systems where we observe our real-time operation, which is called RTM (Real-time Monitoring). These have brought us to the forefront in terms of operational perfection.

İnanç Çakıroğlu, Director, ARTIFICIAL INTELLIGENCE, DATA ANALYTICS AND DATA SCIENCE TURKCELL

Obase deeply understands our needs and knows our data.

Obase and Turkcell IT department has been working together for a long time. Obase understands our needs and knows our data in deep. We achieve our business goals with its expertise in using MicroStrategy capabilities.

Hilal Atılay, HR Director TURKCELL

Enabled us to make objective business strategies on single version of truth

OneIT project has enabled us to increase our operational efficiency with automated data transfer and to make objective business strategies on single version of truth.

Gökhan Ekşi │ Retail and Trade Applications Manager EWE Turkey Holding

Reporting efforts decreased, and analysis and decision processes accelerated

As Ayaydın-Miroglio Group, we are using different separate systems at the same time. We felt the need to consolidate the data produced by these systems and to change the reporting infrastructure. Through our work with Obase, which we rely on retail and project experience, we gathered the data sources. Our reports were analyzed, and as a result, a successful consolidation was performed. In this way, while reporting efforts decreased, analysis and decision processes accelerated.

Hakan Duran │ IT & E-Commerce Director Ayaydin-Miroglio Group

The business alliance with OBASE helped solve all these problems

Borusan Otomotiv has been developing a CRM application in its own field for about 10 years. Borusan Otomotiv decided to implement a new CRM application. In moving to the new CRM infrastructure, it aimed to solve the quality problems that occurred in the database for 10 years, to improve the quality of customer dedication and data. Borusan Otomotiv preferred the IBM Information Server product family and the business alliance with OBASE to solve all these problems.

Data Management Project Borusan Otomotiv

We can now process instant cache data much faster and get operational decisions faster

With 20 years of MicroStrategy business intelligence and analytics, the Boyner group keeps its main place in the companies. Nowadays, it is not possible to operate and compete efficiently without having to do our work based on money. With MicroStrategy's ability to work with non-structural fluid data, we can now process instant cache data much faster and get operational decisions faster.

Sedat Yıldırım │ Omnichannel Retail & Tech Director Boyner Group

Obase has an ability to deliver complex solutions and a strong team

Obase, one of MicroStrategy's business partners with experience, ability to deliver complex solutions and a strong team, played a crucial role in our success in Turkey. Maintaining, strengthening and expanding our loyal customer profile over the years will be our first priority.

Darrly Owen │ Vice President & GM, MEA MicroStrategy

We are accomplishing critical projects and improving operational efficiency

Thanks to the business optimization and mobile projects we have deployed with OBASE, we are successfully developing and accomplish critical projects, improving our operational efficiency. We do not regard OBASE only as a software and consultancy company, but a exceptional business partner who follows the trends in retail and guide us.

Ergin Ersin │ IT and Logistics Director Eroğlu Group (Colin's, Mexx, Loft)

We increased our stock availability and revenue, and reduced write-offs

By deploying Obase Replenishment in our supply chain, we increased our stock availability and revenue, reduced write-offs, increased freshness of the relevant categories. Şok & Obase teams accomplished agile and high impact projects since 2012. On this foundation we built a competent stock optimizing solution in only 45 days. A remarkable project; both in terms of time to market and the impact on the bottomline.

Oktay Okatan │ Supply Chain/Logistics Consultant Şok Marketler A.Ş.

We disrupted the concept of the store manager's office

We disrupted the concept of the store manager's office and recreated an office on Ipad and the sales floor. We selected the MicroStrategy Mobile Platform for this project and counted on our long time partner OBASE for the whole process. We have been working with OBASE for 20+ years, to deliver projects with operational excellence and innovation outcome of great team work.

Kerim Tatlıcı │ Director of IT and R & D Migros Türk T.A.Ş.